The European Commission announced on Friday that it fined US tech giant Google €2.95 billion for breaching EU competition rules in the advertising technology market.

The Commission said that the tech giant infringed competition rules by favouring its own online display ad tech services over its competitors, thus abusing its dominant position in the ad tech market.

The Commission announced that it has ordered Google to stop such practices and implement measures that would cease any conflict of interest in the supply chain of the ad tech markets. On top of the fine, Google now has 60 days to inform the Commission how it would resolve its behaviour.

Google said on Friday that it would appeal the Commission's decision. The Commission "imposes an unjustified fine and requires changes that wi

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