NFL MVP Josh Allen has left Nike to sign an endorsement deal with New Balance.

The Buffalo Bills quarterback announced the news on Friday in a letter to his hometown of Firebaugh, California. The deal is a major win for Massachusetts-based New Balance.

Allen has been a Nike athlete since he joined the league in 2018. The swoosh has faced headwinds in recent years as innovation slowed and sales declined.

Terms of the deal were not disclosed, but New Balance has committed to funding the Firebaugh community youth sports program as part of the agreement.

"I'm proud to share I'm joining the New Balance family, a brand that, like Firebaugh, is built on family, community and authenticity," Allen said in the letter.

Firebaugh is not only where Allen grew up, but also where he firs

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