Port Kembla will become an essential South Coast road trip destination, Globe Lane will fulfil its potential as a cultural gem of music and food and weekend-away trippers will flock to Bulli.

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At least that's the plan for under an expansion of the NSW Government's 24-hour economy Uptown Program , which now includes the Illawarra.

Also through the program, Thirroul is looking to become a hot spot for festivals, Wollongong's Keira Street will champion the voices of locals in search of nightlife and the Lower Crown Quar

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