W. Graeme Roustan, executive chairman of Roustan Sports Ltd., has signed a definitive agreement to acquire TRUE Hockey, a leading manufacturer of high-performance hockey equipment, from TRUE Temper Sports Inc.

The business will operate as TRUE SPORTS and relocate its headquarters to Brantford in the 130,000-square-foot facility that has housed Roustan Sports since 2019.

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In 1847, Roustan Hockey Ltd. was founded in Ayr, Ontario as the Ayr Agricultural Works. Roustan bought the company, then Heritage Hockey Sticks, in 2020, moving it from Hespeler to Brantford. Since then, Roustan Hockey Ltd. has been turning out about 400,000 hockey sticks a year from its Brantford plant.

After the acquisition of Grey Owl Paddles earlier this year, the company changed its name from Ro

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