Buffalo Bills franchise quarterback and reigning NFL MVP Josh Allen has been the face of an entire region since garnering elite status as a leader within the Bills organization. Since signing to Nike in 2018, Allen has also been one of the brand's biggest names in football. With his contract expiring, however, Josh Allen is ready to turn a new leaf as him and New Balance officially announced their newest endorsement deal, making Allen the face of their emerging American football line.

Josh Allen was one of Nike's biggest signings of the last 10 years, securing the young quarterback just three years into his NFL tenure and watching him grow into the game's best player. During this offseason's Bills minicamp, however, Allen was spotted on numerous occasions wearing New Balance cleats,

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