The New York Jets and Parmigiano Reggiano, a globally recognized icon of Italian food and culture, have kicked off a multi-year strategic partnership for the 2025 NFL season, marking the Italian cheese consortium's first-ever sponsorship with a U.S. professional sports team. Fans can expect authentic culinary integrations throughout MetLife Stadium in addition to a dedicated marketing plan.
The landmark sponsorship is Parmigiano Reggiano's first with a professional sports team in the United States, marking a pivotal step in the brand's expansion into the US market. With the partnership, the iconic PDO cheese producer hopes to grow brand recognition overseas and meaningfully connect with American consumers. To integrate Parmigiano Reggiano into the Jets' gameday experience, the two brands