Vuori is adding to its roster of ambassadors.

The California-based lifestyle brand h as added Jared Goff, starting quarterback for the Detroit Lions, to its athlete roster.

Goff will be featured in Vuori’s 2025 marketing campaigns, which will include branded content, lifestyle storytelling and product-focused images, Vuori said. He will wear some of the company’s most popular styles including the Elevate Kore Short, Strato Tech Tee and Seaside Pullover Hoodie in both his training and leisure activities.

“We’re thrilled to partner with Jared Goff — an athlete whose mindset, work ethic and character represent everything Vuori is about,” said Joe Kudla, founder and chief executive officer of Vuori. “Jared brings a thoughtful, modern approach to performance that mirrors how we design

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