For Roger Goodell, Brazil has been on the radar for many years. A massive untapped market with 36 million NFL fans, second only to Mexico internationally. Last year, the NFL dipped its toes into Brazil for the first time with the Eagles vs. Packers game in São Paulo. But making a mark here hasn’t been easy. São Paulo, with 11 million people, sounds like a prime venue, but NFL teams have faced restrictions. Security briefings warn players to stay locked down in hotels hours away from the stadium. It’s a beautiful city, yes, but more a fortress than a playground for these events.

But the NFL’s commitment to Brazil continues despite these challenges. On 5 September, the Chiefs and Chargers clash in São Paulo’s Corinthians Arena, which holds just under 50,000. Not exactly a

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