AI is making a mark in marketing, security, and customer experience, according to a new Google Cloud report , which surveyed 3,500 senior leaders at global companies to find a clear use case for AI — and figure out if leaders had seen a return on their AI investments.

Each leader surveyed works for a business that earns at least $10 million in annual revenue, has at least 100 employees, and leverages generative AI. The majority of respondents (55%) indicated that AI was a useful marketing tool , helping them with tasks like data analysis, content generation, and editing. Nearly 60% of executives at media and entertainment firms indicated that AI had a positive impact on their marketing efforts.

Security was also an area where AI was useful to executives, according to the report. AI s

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