ORLANDO, Fla. – Visit Orlando is turning to TikTok in a new push to bring younger travelers to Central Florida.

The tourism group announced its “City Break” campaign, set to launch Sept. 15 and run through Nov. 15. The initiative will feature TikTok content creators highlighting attractions, nightlife, and dining options around Orlando.

Danielle Hollander, chief marketing officer for Visit Orlando , said the campaign will mark the first time the organization has tapped into TikTok’s creative network.

“Essentially, these become paid advertisements, but they are in the form of content that a creator did,” Hollander said. “They would have had to have been to Orlando, so it’s authentic. We look and say, does it meet our strategies? Is it going to resonate?”

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