EssentiallySports Appoints Ashley Cooper as Head of Brand Marketing

EssentiallySports has named Ashley Cooper as their new Head of Brand Marketing. She will oversee strategy across events, social media, original IP, PR, and overall brand development, ensuring alignment with the company’s vision. With over a decade of experience in brand development, product marketing, and communications, Cooper brings the expertise to elevate EssentiallySports’ brand strategy as the company continues to grow.

Ashley Cooper has held marketing leadership roles at major consumer brands, including Under Armour, where she managed global campaigns for divisions such as Basketball, Curry Brand, Sportswear, and Innovation. During her time there, she led integrated marketing efforts ranging from consumer research and product naming to campaign launches and performance tracking