For the past 100 seasons, there have been no advertisements on the playing surface at Tiger Stadium .

NCAA rules forbade them from college football fields until last year, but Death Valley has also been a field steeped in tradition, not corporate sponsorships.

Instead of every 10 yards being marked, it’s every five in Tiger Stadium. The white goalposts are a throwback to a different time. This year, the stadium will have just its fourth public address announcer since 1955.

But even Death Valley can’t escape the ever-changing landscape of college sports. For its 101st season, there will be an advertisement on the field at Tiger Stadium when LSU takes on Louisiana Tech in its home opener on Saturday (6:30 p.m., ESPN+/SEC Network+).

“Everything’s going to be tastefully done,” LSU dep

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