Gymshark is giving brand loyalists the footwear options they’ve been asking for over the years.

The U.K. gym and fitness brand, a leader in the active apparel market, is collaborating with British performance footwear brand R.A.D for a limited-edition collection of its R.A.D One V2 and R-1 shoe styles. The training shoes have a cult following among members of the U.S. and U.K. fitness communities. The footwear collaboration will be available for sale starting Wednesday, with the shoes priced at $150 per pair.

Collaborations are a good way for brands to dip their toes into the shoe market and explore customer receptivity to a new category. And the good link-ups are the ones where both brands can showcase their respective specialties to a new audience that could potentially bring in n

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