BLOOMSBURG, Pa. — When Matt Balliet decided to branch out from his grain operation and build a freezer beef business, he was faced with a challenge.

Balliet, who operates Long Hollow Cattle Company in Luzerne County with his son, Jacob, benefited from a strong demand that boomed during the COVID-19 pandemic. He was moving more than 100 cattle and just as many hogs for customers, and to fulfill the orders he constantly searched for any butcher shop with an opening.

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