The University of South Florida (USF) has named Rob Higgins as its first-ever “ CEO of Athletics ,” a new position created to oversee the school’s burgeoning sports program that just days ago enjoyed an unexpected victory over the more established football program at the University of Florida.

USF selected Higgins after a national search.

Higgins has served as executive director of the Tampa Bay Sports Commission since 2004, where he successfully positioned the region as one of the nation’s premier destinations in sports and entertainment, including hosting two Super Bowls, a College Football Playoff National Championship and several other high-profile events.

Higgins is a former USF Athletics staff member.

“In this new era of college athletics, not only is the role about p

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