Matt Ullian has been named senior vp special projects at Penske Media Corporation .

In this newly created role, Ullian will advise PMC ’s portfolio of brands on overall event strategy, talent booking and guest list curation. He is based in Los Angeles and will report to Jay Penske, chairman, founder and CEO of PMC, parent company of The Hollywood Reporter.

Ullian brings decades of experience in talent booking, event curation and strategic partnerships to his new role. Before joining PMC, he co-founded Boldface Partners in 2019 with longtime Vanity Fair colleague Jane Sarkin. There, he worked with clients including Netflix, Amazon, Universal, Bloomberg, PBS, The Atlantic, Air Mail and Puck, curating high-profile guest lists, producing events and securing top celebrity talent for a

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