Karli Stone for Apollo.io

How to do data enrichment the right way

Data is the lifeblood of modern business.

The value of any business decision starts and ends with data quality.

This is why bad or incomplete databases can completely cripple a business, and why you need efficient data enrichment practices to stay ahead of the curve and set the standard within your market.

What is data enrichment?

In this article, Apollo.io will cover the ins and outs of data enrichment and explain exactly how you can use it to append your existing data, learn more about your customers, and, ultimately, close more deals.

Data enrichment is the process of enhancing, refining, and improving a data set with information from additional sources.

Data enrichment is all about contextualizing raw data to m

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