Supermarkets in the UK are being urged to make major changes to their loyalty schemes to allow shoppers aged 16 and 17 to benefit from money-saving deals.

The Co-op and charity Barnardo’s are calling on retailers to ensure younger shoppers have access to the same discounts that others get through loyalty cards.

Supermarkets tend to only offer loyalty deals to shoppers who are over the age of 18, which means many younger shoppers are missing out on lower prices.

According to the Co-op, it is the only national UK food retailer to offer 16 and 17-year-olds independent access to savings as part of its loyalty programme.

The retailer said that young people could save an average of £60 a year by signing up to its membership programme, with recent data from the its members showing that

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