K-pop visionary J.Y. Park is making the leap into politics.

South Korea’s President Lee Jae Myung has appointed Park (Park Jin-young), CEO of JYP Entertainment, as co-chair of the Presidential Committee on Popular Culture Exchange.

Announced Tuesday, Sept. 9, the new presidential committee has a mission to promote South Korean culture abroad while expanding exposure to international pop culture domestically.

Park shared his thoughts with his 2 million Instagram followers. “I thought long and hard about taking on a government role, as it felt burdensome and worrisome in many ways for someone from the entertainment industry. But with K-pop facing such a special opportunity right now,” he added, “I decided to embrace it and make the most of it.”

Widely loved by the public, Park debuted as

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