The three-step strategy that could add thousands to your home's sale price this spring

When it comes to selling your biggest asset, your home, it pays to make sure you are appealing to the right buyers at the right time.

And for many that is local buyers, with Australians looking in their own backyard when they make the move.

So the strategy that you take to market your home should ensure that local buyers know your selling.

And today that means going beyond just advertising on real estate portals and looking at a multi-channel marketing campaign.

"You do need a strategy where you have your property listed on a portal but you also need to go beyond that in today's digital world," said Trent Casson, Managing Director Residential of View Media Group (VMG).

The reason why?

Those seriou

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