After conquering the MMA world with the UFC, Dana White now has his sights set on boxing. Backed by UFC and WWE’s parent company, TKO Group, and Saudi Arabia’s General Entertainment Authority, White is preparing to launch Zuffa Boxing in 2026. His promise? To bring the UFC formula into boxing and revolutionize the sport. But pulling it off won’t be easy.

The UFC boss will face stiff competition from established powerhouses like Matchroom Boxing’s Eddie Hearn , Queensberry’s Frank Warren , and others who have decades of experience, deep networks, and the ability to deliver multimillion-dollar paydays to fighters. Still, Dana White has made it clear—he’s not intimidated and has issued a bold warning to boxing’s old guard.

What is the secret ambition fueling Dana White?

D

See Full Page