Where do you go once you've (almost) reached the peak?

It's a problem frequently seen in the tech world, on everything from Sony headphones to Apple Watches and robot vacuums. Whether it be an expectation for year-over-year turnarounds or reaching a threshold in the available technology, it's not uncommon these days to see devices' designs remain consistent, and their upgrades minor.

Yes, that's largely the case with the Bose QuietComfort Ultra (2nd gen) earbuds, but that's not exactly a knock against them. After all, the first-generation Ultra earbuds were excellent when we first tested them and have remained our favorite noise-cancelling earbuds since.

Considering Bose did bring some quality of life improvements, and introduced the earbuds at the same price as the previous generation,

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