During a late-night trip to Tesco for some last-minute essentials, I was genuinely taken aback by the display of an everyday product. Supermarkets typically highlight discounted or special offer items at the end of aisles, so I was anticipating a bargain when I came across a section dedicated to toothpaste. However, what I found left me both baffled and incensed.

The price of toothpaste varies and I usually opt for whatever is on offer. My preference is for a whitening product that maintains my oral health, and I don't have any particular brand loyalty - with the cost of living crisis hitting us all hard, the primary deciding factor for me, like many shoppers, is the price.

Supermarkets generally offer deals and discounts, but even Tesco's reliable Clubcard prices had me puzzled.

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