The race to attract productions has never been more competitive or complicated, according to top executives who gathered for a Variety Global Conversation exploring the evolving future of physical production.

Moderated by Variety executive editor film and media Tatiana Siegel, the panel featured Mike Mosallam ( Shadowbox Studios COO), Alexandria Mosley (senior manager of physical production at Paramount), Jamie Haggarty (head of worldwide production facilities at Amazon MGM Studios ) and Carol Trussell (executive producer and former head of production at Apple Studios).

The discussion opened on whether Hollywood is witnessing a seismic shift in production hubs away from Los Angeles and with an increased international push. Mosallam, whose Atlanta-based Shadowbox stretches across

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