Phoenix Art Museum has always been a destination for more than visual art. Film, lectures, and music are always a part of the mix. Regarding the latter, SOUNDCHECK is its new monthly music series, launching in October and running through June.

Amplified was an all-day music event that packed the museum with people who came to see bands perform in different areas of the venue. Ernesto Chavezvaldivia, Phoenix Art Museum’s marketing and digital content manager, says they loved Amplified, but it won't return; this series will replace it. “We went back to the drawing board to figure out a new way to do music" and to build on Amplified's successes.

SOUNDCHECK results from those trips to the drawing board and collaborative brainstorming sessions. Chavezvaldivia adds that part of determining h

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