Remember that time you were about to jump into something big – a new business, a major life change, a dream you finally decided to chase? At first, your mind lights up with excitement. You see the vision, you make the plans, you picture the success. But then, almost like clockwork, the thought creeps in: “So, what’s your Plan B?”

Of course, having a backup plan makes sense. If Plan A falls apart, you’ve got to have a Plan B, right?

It almost feels a bit controversial to write about not having a Plan B. I think that’s because the idea is often misunderstood.

When I say “Plan A,” I’m not talking about a single project or a business idea – I mean your overarching mission. The bigger picture. The thing that gives your life direction and meaning. It’s the north star you measure everything el

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