Heineken is appointing Natalia Kuldyaeva as Global Duty Free Manager, the company announced in a press release.

In her new role, Kuldyaeva will lead the entire Heineken global duty free business across cruise lines, ferries, airlines, border stores and diplomatic channels.

According to the company, the appointment reinforces its ambitions to expand its premium presence in travel environments worldwide.

“I’m excited to be leading the Heineken business in global duty free, building on its already strong performance, and driving forward initiatives that align with the company’s global ambitions to become the partner of choice and to win the hearts of consumers. Our focus is on delivering premium experiences and championing sustainable innovation at every opportunity,” Kuldyaeva said.

“Glo

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