The Buffalo Bills, Miami Dolphins, New England Patriots, NY Jets, Arizona Cardinals, LA Rams, Seattle Seahawks and SF 49ers are a part of the NFL Rivalries launch.

Jerseys, apparel, headwear and helmets are available in the release.

Jerseys sell from $139.99.

There's rivalries across the board in every sport, but NFL divisional rivalries just hit different .

Maybe it's because you play each other twice a year, or maybe it's because you're ultimately fighting for the same thing each and every season, a division title.

Tapping into that mindset of rivals, the NFL announced a new campaign prior to the season called 'Rivalries' as 8 teams from two divisions (AFC East and NFC West) will sport special uniforms against their division rivals. Shop all new NFL Rivalries Collection

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