In hockey, the saying goes, it’s the name on the front of the sweater that counts, not the one on the back. Article content

Of course, that presumes your team has sweaters to wear, which a week out from the start of the season, the Kingston Frontenacs don’t. Article content Article content

If you’re imagining the disappointment of the teenage players, stop for a moment and imagine yourself as a business owner who paid the club to advertise on that sweater, or, say, a member of the sales team that sold that bit of commercial real estate.

Yes, Kingston Frontenacs are a member franchise of the Ontario Hockey League and the Canadian Hockey League, purportedly the best junior-hockey organizations in the world, but a week out from the start of the OHL regular season, management is trying

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