For many young people on the right of American politics, Charlie Kirk was an icon.
He was 31-years-old, a media personality, podcaster, an author and the founder of Turning Point USA.
The non-profit organisation champions conservative politics in schools, colleges and university campuses. It has been described as one of the fastest-growing organisations of its types in America.
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Image: Donald Trump and Charlie Kirk in July 2022. Pic: AP
He had a huge following with his podcast consistently charting in the top 20.
According to NBC News, The Charlie Kirk Show is being downloaded between 500,000 and 750,000 times each day. It consistently charts highly on Spotify and Apple.
Across social media, he had a huge following