Organizers of the Salt Lake City 2034 Winter Olympics and Paralympics announced a major fundraising initiative called Podium34, which has already raised over $200 million.
Podium34 is the largest philanthropic campaign ever supporting an Olympic or Paralympic host city, aiming to secure $300 million to fund various community engagement programs tied to the Games.
The big picture: The $200 million raised accounts for nearly a tenth of the Games’ projected $2.84 billion operating budget. • Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee, described the fundraising launch as the most impressive start to an Olympic Games ever seen in the U.S. and worldwide. • The initiative helps ease concerns from Olympic officials about Utah’s ability to meet fundraising goals so soon