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As Audi prepares for its official Formula 1 debut in 2026, the brand has announced a landmark partnership with adidas , appointing the sportswear giant as the official apparel partner of the future Audi F1 Team. This collaboration brings together two German powerhouses known for performance, precision, and style. With the four rings of Audi and the three stripes of adidas now aligned on the global stage of motorsport, fans can expect a fusion of elite engineering and innovative design both on and off the track.
The partnership, announced as a multi-year deal, will see adidas outfitting the Audi team with apparel that reflects the carmaker’s new design philosophy centered on clarity and precision. Beyond the racetrack, the collaboration promises a consumer-facing