The design chief of Mercedes-Benz has publicly criticised the brand's German rivals, following the reveals of the BMW iX3 and Audi Concept C at the Munich motor show this week.

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In a rare public sledging, Mercedes-Benz design boss Gorden Wagener hit out at the interiors shown by BMW and Audi while speaking to UK magazine Top Gear.

"I was working for the Volkswagen Group until 1997, then I went to Mercedes," Mr Wagener told the publication.

"That interior [of the Audi Concept C ] looks like it was designed in 1995. It is a little bit too known, and there is too little tech," he said, pointing out the lack of large screens in the

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