Paul Loy, a 45-year-old Henrico County police officer, has become a local sensation with his "Game Day Loy Boys" videos that he posts on Facebook, Instagram and TikTok before each Colonial Heights High School football game. The videos feature Loy's enthusiastic catchphrase and have sparked renewed interest in the city's only high school football team.

"I just said, you know, I think we need to do something to kinda get some enthusiasm and some energy going with not only the team but maybe the fans," Loy said.

What started as a simple idea last football season quickly gained traction in the community. The short videos, lasting less than two minutes each, feature Loy pumping up the team and encouraging fans to fill the stands.

"We call it Game Day Loy Boys. And I post it on Facebook, Inst

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