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Streetwear makes its way onto the diamond with new Little League team

A California clothing company known more for streetwear than sports is taking a swing at youth athletics.

The brand Ethika is outfitting a youth baseball team in Trabuco Canyon Little League , clothing the Southern California squad in custom uniforms for the Fall Ball season.

WNA

It is the first time Ethika has backed a youth baseball team and the partnership reflects how lifestyle brands are looking for new ways to connect with families and customers.

In the design , each player on the team wears the number 01, a reference to the company’s founding year in 2001. The detail gives the jerseys a uniform identity while linking back to the brand’s history.

Ethika isn’t the biggest brand out t

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