The Italian-inspired gelateria known as Gelato Rossa uses only the purest and freshest ingredients in its gelato and makes fresh waffle cones and puff pastries every day, Director of Operations Naveen Nayak said.

“I think we all deserve good food that’s not going to get us sick,” Nayak said. “If I don’t want to eat something that I can’t read on a label because it has dye oxidation, I don’t want to feed it to my people.”

While desserts sometimes carry a stigma of unhealthiness, Nayak said gelato can be a healthier ice cream by using simpler, more natural ingredients. The store avoids artificial sugars, corn starches, artificial dyes and flavoring.

What’s on the menu

Created by Michael May and Greg Wheeler, Gelato Rossa typically sells 16 flavors at a time, with six to eight of those be

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