When a PGA Tour CEO personally calls players instead of waiting for them to reach out, you know something fundamental has changed in professional golf’s power dynamics. The days of learning major tour decisions through media reports appear numbered. Meanwhile, a new era of direct player engagement has quietly begun.

Max Homa stepped to the microphone at the Procore Championship on September 10, 2025, carrying more than just thoughts about his upcoming tournament defense. Instead, he brought firsthand insight into the PGA Tour’s leadership transformation. The two-time champion at this venue had just experienced something relatively unprecedented in recent tour history.

“ Yeah, chatted with him at the Travelers, chatted with him at the Rocket Mortgage and chatted with him on the phone

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