Good morning. Fruitist, a premium “superfruit” brand known for its jumbo blueberries, cherries, blackberries, and raspberries, is shaking up the snacking industry and adding a CFO as the unicorn’s financial outlook sweetens.

Rich Sullivan joins the Los Angeles-based startup from SurveyMonkey, a global online survey platform, where he served as CFO since 2022. Fruitist, founded in 2012 and formerly known as Agrovision, launched its first consumer products in 2020, recently surpassed $400 million in annual sales, and reached a valuation above $1 billion.

Key funders include Ray Dalio’s family office (founder of Bridgewater Associates), Aliment Capital, Goldman Sachs, Barclays , iab, and BBVA. Fruitist supplies over 12,500 retail stores across 28 countries—including Walmart , Whole Food

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