Primark, the Irish fast fashion chain, has announced that it will soon open its first Minnesota location inside the Mall of America.
The company is celebrating the 10th anniversary of its first U.S. outpost, a Boston store that laid the groundwork for the 33 shops it currently has around the country.
Primark says it has signed leases for 18 new locations, including the Mall of America and forthcoming stores in Florida and Georgia.
It also plans to open a flagship store in Manhattan's Herald Square next year.
Primark is often lumped in with fast fashion brands like Zara, H&M, Forever 21, and Shein. Fast fashion companies are frequently beloved for their low prices, but have also been criticized for increasing the disposability and lowering the quality of clothing, raising concerns about