Cadillac’s arrival in Formula 1 will be great for American audiences and the sport as a whole, believes Circuit of the Americas boss Bobby Epstein.

The General Motors company will line up on the grid for the first time in F1 2026, with the Cadillac brand set to make its debut under team boss Graeme Lowdon.

Bobby Epstein: Cadillac will be great for us and F1

Cadillac will be the second team on the grid with a US heritage, following in the footsteps of the Haas team, which debuted in 2016.

Both teams have presences in the US and the UK, although Cadillac, through GM, enjoys greater brand visibility in the United States due to being one of the ‘big three’ automotive manufacturers in the country.

Cadillac recently announced its driver line-up for F1 2026, with multiple Grands Prix winners

See Full Page