When TV personality Danielle Lloyd was diagnosed with melanoma earlier this year, she faced not only the anxiety of cancer treatment but also a disturbing reality: influencers spreading dangerous misinformation about sun protection.

After having a suspicious mole removed and awaiting results from a second biopsy, the 41-year-old has become an outspoken critic of social media personalities who lie to their followers about sunscreen products.

Cancer misinformation can have serious consequences, such as leading people to delay or even avoid life-saving treatments , and eroding trust in medical professionals.

Misinformation spreads easily because it taps into people's emotions and reasoning about health. When faced with a cancer diagnosis, fear, confusion and a desire for control can

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