As the cost of living crisis continues, shoppers are feeling the pinch with rising supermarket prices each week. Charlotte Deering, who goes by @themoneyferret on Instagram, regularly shares money-saving tips for economical living to her 126,000 followers. In a recent Instagram reel, the frugal money-saving guru expressed her astonishment at the soaring prices of certain supermarket items.

The clip begins with Charlotte navigating the aisles of Tesco , with text overlay stating: "A food or drink item you've stopped buying because the price kept going up.."

She zooms in on a jar of Kenco coffee priced at £8.35, exclaiming: "Sorry, but when did Kenco coffee cost £8.35? I remember buying this when it was like £3-something and I thought it was expensive then. It's just complete

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