LARGO, Fla. (WFLA) — Dozens of hot sauce, dip, food, and other local vendors descended on Pinellas County this weekend for the 25th annual I Like It HOT! festival at the Largo Event Center. The two-day event featured free samples, food-eating competitions, and live music.

"It's everything from mild to wild. If you like heat - this is the place to be," said Michele "SaucyQueen" Northrup, the organizer.

The event focused on heat, especially extreme heat. Sunday's slate included a salsa and BBQ sauce tasting competition, and a $100 cash prize to see who could eat the World's Hottest Cinnamon Roll the fastest.

"It's something for everyone, and it's different. For someone like is, we don't typically do spice, but so many vendors have turned up the heat for a event like this," said Rafael Leo

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