They are the beauty trends that take popular clinic treatments and make them accessible - and cheap - for all.
But are beauty trends like short manicures, "bronde" hair, and press-on nails actually recession indicators?
TikTok and Instagram users are claiming the shift towards affordable, low-maintenance trends like short nails, press-ons, and darker hair are signs the economy is set for a dramatic downturn.
But Australians spent $6 billion on cosmetics and toiletries in 2024-2025, according to an IBISWorld report, up almost 4 per cent from the previous year.
More than $3 billion of that was spent on makeup and skincare products.
Aussies are also expected to spend more than $12 billion on hairdressing and beauty services in 2025-2026.
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