For much of the past two decades, real estate has served as the bedrock of China ’s economic rise. Now, however, the sector is in prolonged decline, weighing heavily on household wealth since property accounts for more than 70 percent of Chinese families’ assets, and falling home values have eroded confidence and dampened consumer demand.
In response, policymakers have turned their attention to urban renewal, which was reaffirmed as a national priority in August. Unlike earlier phases of redevelopment focused primarily on physical infrastructure, the new approach emphasizes integration of space, industry and culture — a recalibration that carries profound implications for fashion.
The question is how fashion can harness urban renewal not just as a backdrop, but as a catalyst for growth