ZURICH (Reuters) -Swatch will hike its prices in the United States by between 5% and 15% after the 39% tariff President Donald Trump imposed on Switzerland last month, the Swiss watchmaker’s Chief Executive Nick Hayek said in a newspaper interview.
Hayek told the NZZ am Sonntag newspaper at the weekend that the U.S. tariffs could be mitigated through transfer prices, margins and the cost of the company’s products.
“Depending on the brand, we will increase prices in the range of 5 to 15 percent. But since we also have a strong presence in Canada and Mexico, there will be opportunities there too for American consumers,” Hayek said.
Swatch’s products are also represented on hundreds of Caribbean cruise ships, often duty free, he added.
All told, Swatch was performing well in the United St