Taylor Sheridan‘s new competition show, The Road, doesn’t just feature iconic musicians including Keith Urban and Blake Shelton — the CBS series also introduces up-and-coming artists in the country music space.

The Road, which premieres on October 19, follows 12 emerging musicians as they compete as opening acts for Urban at music venues across America. After performing for a live venue audience, the contestants will advance to the next city based on the reaction from the crowd. By the end of the season, only one act is left standing to take home $250,000 and a record deal.

In addition to Urban, Blake Shelton serves as an executive producer and Gretchen Wilson appears in the role of Tour Manager. Country music stars Jordan Davis, Karen Fairchild, Dustin Lynch and Brothers Osborne are als

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