Ava Labs, the main developer firm behind the Avalanche blockchain, shared Wednesday that it had appointed Arielle Pennington as their senior vice president of growth.

The news comes as Avalanche pushes a wave of institutional adoption, including large tokenization projects, such as SkyBridge’s $300 million hedge fund tokenization on AVAX, and surging real-world assets demand.

Prior to Ava Labs, Pennington was the head of communications at the Solana Foundation since April 2023, where she helped steer the ecosystem’s narrative out of its dark days post the fallout from the collapse of FTX, to a period of rapid expansion with the network reaching massive user engagement and cultural hype.

During that time, the network’s native token surged more than 2,500% from its post-FTX lows, bringing

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