What’s the best way to enjoy an ice-cold beer? Well, Moosehead Breweries has Maritimers divided.
The New Brunswick-based brewer announced Tuesday that it will no longer be serving its popular lager in bottles, instead making the switch to cans and kegs to package its entire product line.
The shift, the company says, is being seen across the country.
“When I started in the beer business 32 years ago, 90 per cent of the beer that was sold in Canada was sold in bottles,” said Andrew Oland, Moosehead Breweries’ president and CEO. “Now it’s seven per cent of beer sold in bottles, and 85 per cent is sold in cans…. So, it’s something we’d been monitoring for the last number of years.”
But Oland says a changing industry isn’t the only reason the company is switching things up.
“There are two