Amazon is opening the door to even more AI ads by offering sellers access to a new chatbot that can generate promos with a simple text prompt. With the new tool, Amazon sellers can describe the type of ad they’d like to see, and the AI chatbot will draw from a seller’s brand guidelines, product pages, and other store details to generate a concept, whether it’s for a static advertisement or a video ad.

An example shared by Amazon shows how sellers can go from asking the AI chatbot to create taglines and images for a product, to having it write a script, add music, generate a voiceover, and lay out a storyboard. “This tool reduces the time and cost of designing creative ads, encouraging advertisers to explore and experiment rapidly,” Amazon writes. The ads can appear on Amazon’s online mark

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